Taking the effort to actually run when you’re running late or constantly on-the-go can feel extreme…or even embarrassing at times.
Brooks, with its longstanding history in running innovation, is the perfect brand to pave a new path showcasing how speedwalking is the new running.
OOH
Interactive billboards will measure passerby speeds in walkable cities, displaying average MPH per city on a real-time leaderboard on Brooks’ site.
Digital billboards placed around public transportation hubs will have blurred words that get clearer as speedwalkers pass.
Sponsorship
A Brooks sponsored challenge on the Strava app will reward people for walking in the shape of the Brooks logo, with those above a certain MPH earning extra points for speedwalking.
