When it comes to music, kids tend to listen to the same songs repeatedly-
going from just plain annoying into ruining their parents’ Spotify Wrapped Playlists.
With a primary audience of millennial parents, bubly found the perfect opportunity during back-to-school season
to launch a stunt campaign to protect parents’ Spotify Wrapped and playlists by excluding their kids’ songs.
Packaging
Redesigned to encourage parents to scan the QR code, exclusive cans and the box will lead them to Spotify’s all-encompassing kids’ song playlist where they can add their own songs as needed. Then using Spotify’s “Exclude from Taste Profile” function, they can enjoy their music free from toddler tones.
The redesign uses recognizable character silhouettes to catch kids’ attention, along with a handwritten lowercase accent font that brings out the playful feeling of the campaign.
OOH
A series of OOH posters will be posted around children’s playgrounds and school areas to catch parents’ attention for bubly’s new can redesign. Handdrawn accents will continue to bring that childlike joy into the visuals.
Social
PR Box
Bubly will send out PR boxes of the new cans and custom noise-cancelling headphones to momfluencers to promote the new campaign, showcasing the perks of protecting their playlists with bubly.
