People are always searching for little ways to find meaning in their lives- hence the trend of
Angel Numbers like 111 or 444, are believed to carry spiritual messages or guidance from the universe.
So Halo Top created their own numbers based on their low-calorie counts.
Halo Top transports you into new worlds of flavor on their summer microsite based on
Halo Numbers, pint calorie count numbers with cosmic powers.
Microsite
Halo Top will create a microsite where you can pick a magical Halo Number to be transported to an ice cream parlor in another tasty universe.
Each calorie count number will correspond to those on Halo Top products, with their own parlor portal for every number.
Landing Page
Portal Pages
Social
Social posts will be released showing exactly what Halo Numbers are and what each one means, including the flavors of that specific Halo Number.
Posts will direct people to visit the microsite using the link in their bio.
Ads posted across the internet to encourage users to pick a Halo Number as they float around, leading to the microsite.
These ads will be featured on sites under the categories of health, food, and travel.
Digital
Spotify playlists connected to the jukeboxes in each parlor portal will be released as an added bonus for those looking to explore more. Jukeboxes in each portal will include an interactive element to submit your own song suggestions for that Halo Number.
Subways will be wrapped on the exterior with the landing page imagery, with interiors including aspects from different parlors and QR codes leading to the microsite.