For humans, the Super Bowl is one of the biggest food-filled events of the year.
And in the thrill of the game, food gets dropped.
Which makes it one of the biggest food-filled events for our pets, too.
Ruggable’s washable rugs ensures that pets get to enjoy the launch of the first ever Rugg A Bowl.
Social
Highlight reels of pet athletes on Game Day rugs will be posted with audio clips available for people to post their own pets joining the fun using the hashtag #ruggabowl. Filters on Snapchat and Instagram will offer pets their very own iconic tunnel entrance, complete with a Ruggable rug.
Experiential/Partnership
On Game Day, Ruggable will partner with the Puppy Bowl to provide a custom, washable playing field and an interactive experience where people can throw food on rugs to their pets for a chance to win prizes.
Stunt
A livestream will feature pet pundits Tom Barky and John Woofen analyzing every big play of the game from their POV, with reports being posted on X. Post-game, Barky and Woofen will analyze user submissions of Rugg A Bowl moments across the country and award winners with a Vince Lombarky Trophy and Ruggable rug.
After the Puppy Bowl, a themed Ruggable sponsored float featuring Puppy Bowl winners will circle the city streets of that year’s Super Bowl location.
A washing machine on the back of the float will show just how easily the rugs can be washed if any puppy *accidents* happen en route!
